Mela was conceived to be a platform for artists from all fields of art to expression freely located in New Lynn.

Our Solution

I have always aimed at creating a space of artistic collaboration and when Sid approached me with the idea of Mela, I accepted and started working on it instantly. It eventually took the form of a 90 day pop up art, music and food carnival.

I started with the logo and had the complete facade painted like a circus tent. I worked alongside 10 graphite artists and created detailed briefs for all of them. These artworks depicted the strong bonds between Indian and NZ cultures and strengthened the existing cultural tie.

A box office was made at the entrance which led to a triangular stage in the centre of the floor for musicians and performers. I also strategically placed an art gallery space next to the stage for all visual artists.

The 1^st floor consisted of hawker stalls resembling a bazaar for the vendors selling crafts and a movie theatre for kids. The food vendors had carts on wheels to serve their delicacies.

I created all the marketing collaterals and graphic design required for Mela over the 90 days.

Mela became a melting pot of creative expression and surely touched the hearts of whoever witnessed the carnival.